The Best Free AI Tools For Professionals

by Leo Sato
best free ai tools

Artificial intelligence has truly exploded onto the scene, reshaping how we work, create, and interact with technology. It’s no longer just a concept confined to research labs or massive corporations; powerful AI capabilities are now readily available, and importantly, many of the best AI tools come with free access options. Whether you’re a writer battling a blank page, a designer seeking fresh visuals, a developer looking for coding assistance, or simply someone curious about boosting their productivity, there’s a free AI tool out there that can make a real difference.

The demand for smarter, faster, and more accessible technology continues to grow, and happily, many artificial intelligence apps are now available without cost. This effectively levels the playing field, bringing sophisticated AI power to everyone. However, it’s worth noting that free tools often have limitations compared to paid versions, such as usage restrictions or fewer features. But for exploring possibilities and streamlining many tasks, they are incredibly valuable.

Let’s dive into some of the best free AI tools available right now, exploring what they offer across various categories and how they can integrate into your workflows.

What Exactly Are These Free AI Tools?

At their core, artificial intelligence tools are software applications powered by machine learning algorithms designed to perform tasks that typically require human intelligence. This can range from generating text and images to analysing data and automating processes.

When considering free AI tools, it’s crucial to look at several factors to find the right fit for your needs. Key considerations include how easy the tool is to use, the quality of the output it produces, any limitations on usage, how it handles your data and privacy, and whether it integrates well with tools you already use. At Appy Pie Automate, for instance, their evaluation approach involves hands-on testing focusing on ease of use, integration options, efficiency, and overall impact, based on independent research.

Exploring the Landscape: Our Pick of the Best Free AI Tools

Let’s look at some standout free AI tools across different areas based on the insights from the sources.

For Writing and Content Creation

If you’re involved in creating text-based content, from articles and emails to creative writing and coding documentation, AI tools can be invaluable.

  • DeepSeek is highlighted for its natural language processing and advanced text generation abilities. It’s a large language model excelling at human-like text, question answering, and summarisation, with strong open-source backing and multi-language support. It’s useful for tasks like article drafting, chatbot development, code explanation, and knowledge retrieval, offering high-quality, contextually accurate output. Integrations with tools like Notion, Trello, and Google Docs can automate content generation and summarisation workflows.
  • Gemini AI, from Google, provides real-time, conversational assistance using web data. It’s great for brainstorming, summarising articles, and drafting emails, known for its conversational tone and factual accuracy. Gemini AI integrations can streamline creative writing and information retrieval, such as auto-drafting emails in Gmail or generating meeting summaries in Google Calendar.
  • Meta Llama is an open-weight LLM designed for enterprise AI and large-scale text generation. While perhaps less accessible for casual users, it’s customisable and strong in enterprise benchmarks, ideal for building internal AI systems and integrating NLP into workflows with transparency. Integrations with Airtable, Notion, and Slack allow for automated content generation and contextual replies.
  • Tools like Copy.ai and Writesonic are geared towards marketing text, providing templates for social media posts and product descriptions, though free plans often have usage limits.
  • QuillBot offers paraphrasing and rewriting capabilities with a free plan that has a word limit. Grammarly provides basic grammar and AI-powered spelling checks on its free tier to improve writing.
  • For transforming audio into text and repurposing content, Castmagic is mentioned as a tool that can generate SEO-optimised blogs and social media posts from podcast transcripts.

In the realm of writing, there are also tools more focused on specific needs, such as Beehiiv for newsletter writing with AI enhancement or Qwen AI which excels in technical content understanding and supports multiple Asian and global languages.

Reddit discussions mention Rytr being good for commercial writing and marketing content but less so for creative writing, while Sudowrite is considered a good beginner tool for AI-assisted writing, though its free trial word count can be quickly used up. Quarkle stands out for its unlimited free tier and ability to critique/proofread text, although it can have occasional bugs.

For Generating Images

AI image generators are the second most popular use case for AI, following large language models. They allow you to create visuals from text descriptions.

  • Adobe Firefly is highly rated for its performance, user experience, and generosity with free credits. It offers unique features like camera angle control and the ability to choose colour palettes. Its data is ethically sourced, using Adobe’s own stock database.
  • DALL·E, including DALL·E 3, is another prominent text-to-image generator. DALL·E 2’s free plan offers limited monthly credits, while DALL·E 3 is accessible via Bing Chat and Microsoft Image Creator. It’s known for generating creative compositions and is expected to improve text handling and prompt following.
  • Stable Diffusion is an open-source AI model that allows generating images from text prompts for free. It’s known for photorealistic outputs and can be fine-tuned, though it may require significant computing resources for local setups and prompting expertise for best results. A local install with Controlnet is considered superior for art-directability by some users.
  • Dreamstudio received positive feedback for its image quality and user experience in tests.

Other free options include Bing Image Creator (powered by DALL-E), Canva’s Text-to-Image Generator, Hotpot.AI (which offers many features beyond just image generation, like object removal and upscaling, and provides free access with watermarks), and Ideogram (which lets you choose colour palettes and handles text well). While some tools like DeepAI are completely free, their output quality might not be high.

It’s noted that these tools don’t always generate exactly what you have in mind initially, and many struggle with perspective or can produce unexpected results. Iteration on prompts is often required.

For Coding Assistance

AI tools are increasingly being used to help with coding tasks, from generating boilerplate code to debugging and explaining logic.

  • ChatGPT, particularly the paid GPT-4 version, is considered powerful for coding tasks, helping with debugging, brainstorming, and generating complex logic. The free version is also used, though it has limitations on the length of code it can handle effectively.
  • Claude, especially Claude 3.5 Sonnet, is highlighted by some as being very capable, specifically for coding tasks and handling larger contexts, though its free usage may be limited.
  • GitHub Copilot is seen as an excellent AI assistant integrated into the development environment, useful for generating skeleton code, boilerplate, and repetitive tasks.
  • Tools like Bolt.new and Aider are used for rapid app prototyping and simplifying coding tasks.

Various VS Code extensions exist, such as Cursor AI, Tabnine, and Augment code, which provide context-aware suggestions and speed up the coding process within the editor.

Many developers view AI as an augmentation tool that increases development speed, similar to using search engines or Stack Overflow. However, users stress the importance of knowing how to code yourself to verify and integrate the AI-generated code, as it often makes mistakes.

For Design and Visuals (Beyond Image Generation)

Beyond simple image generation, AI is being applied to broader design tasks, from creating websites to presentations and product photos.

  • Framer uses AI to help create website designs based on descriptions, but its real strength is considered its excellent, free-to-use website editor.
  • Microsoft Designer generates graphics for social media posts, logos, and business visuals based on user input.
  • For presentations, Plus AI for Google Slides can generate slides within Google Slides, while SlidesGo and Tome also offer AI assistance for presentation creation.
  • AI tools for product photography, such as Pebblely, Booth.ai, and Stylized.ai, generate professional-quality product images in various styles. Some offer a number of free images.

Other notable tools include LetsEnhance for increasing image resolution (with free credits), Remove.bg for background removal, Taskade for visualising workflows and projects with AI templates, and Piktochart AI for turning text into infographics.

These tools often aim to automate the more tedious or ‘grunt’ work, allowing designers to focus on higher-level creative tasks.

For Productivity and Automation

AI isn’t just for creative work; it can significantly boost productivity and automate routine tasks.

  • Appy Pie Chatbot allows building conversational chatbots with a drag-and-drop interface, useful for customer support and lead capture, with integrations for platforms like WhatsApp and Google Sheets.
  • ZoomAI offers automated meeting summaries, real-time transcription, and suggested action points, integrating seamlessly with Zoom.
  • Monkey Learn provides pre-built and custom NLP models for tasks like sentiment analysis and text classification, with plugins for Excel and Google Sheets.
  • Google Assistant offers voice-activated commands, control over smart home devices, and routine automation, integrating with various apps like Spotify and Google Calendar.
  • Typebot is a no-code chatbot builder for creating custom conversational interfaces for websites, surveys, and onboarding flows, with integrations to tools like Google Sheets and Mailchimp.
  • Brisk Teaching is a free AI tool specifically for educators, assisting with curriculum creation, providing feedback, differentiating content, and handling administrative tasks, integrating with tools teachers already use.

These tools demonstrate how AI can act as a ‘production assistant that never sleeps’, automating repetitive tasks and freeing up time for more complex or human-centric work.

Beyond the Tools

As exciting as these tools are, it’s important to use them mindfully. Executives are primarily focusing on using AI to augment human intelligence rather than replace it entirely. The aim is often to free up individuals to focus on uniquely human skills like creativity, social interaction, and empathy. This means critical skills will include time management, prioritisation, and teamwork.

While AI is powerful, particularly in tasks like text and image generation, it’s not perfect. Free tools can sometimes deliver inconsistent results. It’s crucial to maintain human oversight, review outputs critically, and avoid over-reliance. AI should complement your abilities, not replace your unique perspective.


The landscape of free AI tools is incredibly dynamic and offers a wealth of opportunities to enhance productivity, creativity, and efficiency across numerous domains. From generating text and images to assisting with coding and automating tasks, these tools are becoming vital components of modern workflows.

By exploring the best free AI tools available and understanding their strengths and limitations, you can find the ones that best fit your specific needs and integrate them into your daily work. So, take the plunge, experiment with these powerful resources, and discover how AI can help you work smarter, not just harder.

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